Tash Sultana, Psychedelic Porn Crumpets & More Aus Artists Join New Fender Next Program

Fender have today announced the launch of their brand new Fender Next program, which aims to "support a diverse set of artists" and "amplify their voices as they evolve throughout their respective careers."

Among the 50 artists that have been chosen for program are Australian acts Tash Sultana, Psychedelic Porn Crumpets, Trophy Eyes, Last Dinosaurs and Castlecomer.

They join international acts including the likes of King Princess, Idles, Phoebe Bridgers, FIDLAR and more.

"The music industry has dramatically evolved in the last 10 years – from the diversity of artists, genre and new inventive usage of guitar to streaming service platforms, labels, social media and the emergence of accessible recording via home studios," shares Fender CMO Evan Jones. 

"Guitar is healthier than ever before and being used in more inventive ways by an increasingly diverse set of artists across genres. In our recent research study, we found a new face of guitar is emerging with African American, Latino and female players making up 19, 25 and 50 percent of beginning/aspirational guitarists, respectively."

“The Fender brand voice is the sum total of the artists and players that create with our products. So, as a global company whose products are represented on countless albums and stages around the world, we decided that it was time to make a deeper, long-term commitment to elevate and amplify artists that are moving music forward today. 

"We have and will continue to invest in artists across every aspect of our marketing mix, but this program just deepens that ongoing commitment to a growing allegiance of artists keeping guitar at the forefront of music and culture."

As part of the program, artists will appear in Fender editorial content, be provided instruments and equipment, and appear at showcasing events worldwide.

For more information on the program, head to the Fender website here.