Secret Sounds have today announced a brand new partnership with musician and entrepreneur Holly Rankin (Jack River) and her company, Hopeless Utopian.
The partnership will focus on expanding Hopeless Utopian’s key concert series Electric Lady, which has ran its debut last year featuring the line-up of Ali Barter, Alex Lahey, Gretta Ray, Jack River and more, and regional music and produce festival, Grow Your Own.
"It's super exciting to be working with Holly on Grow Your Own and Electric Lady, she is smart, ambitious, inspiring and fearless with boundless enthusiasm and a vision to boot," Secret Sounds Co-CEO Jessica Ducrou said.
"The world needs more of Holly, I have no doubt she’ll be wildly successful and am absolutely thrilled I have the opportunity to work alongside her, I’m very much looking forward to the journey ahead."
Rankin added, "I grew up praising festivals that Jess created - Splendour in the Grass inspired me to become a musician and to aim higher and make something bigger than myself.
"As the driving force behind so many iconic Australian festivals and music businesses, Jess was a guiding figure in my career all along. To work alongside her and her team now is deeply exciting."
The partnership's first event will be at Grown Your Own festival in Forster-Tuncurry on NSW's mid-north coast on 12 January next year.
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Rosemount Hotel, North Perth
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Rosemount Hotel, North Perth
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Metro Theatre, Sydney
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Stuart Park, North Wollongong
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Commonwealth Park, Canberra City
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