New Program Established To Help Aussie Artists Develop Global Audiences

A brand new export program, Crossover Music, has today been announced with the aim of helping emerging artists connect directly with audiences around the world.

Having already established a presence in Los Angeles, New York and Australia, the program claims it "uses a network of industry specialists to deliver campaigns tailored individually to artists.

"It then uses this exposure to promote artists to international labels, promoters, booking agents and publishers."

The program was founded by artist manager, James Adair, radio promoter Tyler Treves and licence reform consultant Joe Hay.

Set to launch next week at BIGSOUND, Crossover Music has come about through the need to help "artists become more competitive by capturing the buzz they generate in Australia and delivering targeted international audience and industry exposure".