EXCLUSIVE: Get To Know Kwame & Mel Bailey With Universal Store & Champion’s ‘Snackchat’

Pizza and music is a match made in heaven, something Universal Store and Champion have utilised in their latest efforts to throw support behind emerging Australian talent.

Sydney-based rapper Kwame and R&B soul singer Mel Bailey sat down to chat all things music while devouring some pepperoni slices as part of Snackchat, a clip that kicks off the new Universal Store X Champion campaign.

Regularly collaborating, it’s been a massive year for the two artists, with Kwame still riding a wave of buzz from his recent triple J Unearthed Splendour slot, while Bailey’s January EP, No Doubt, Just Questions, continues to score praise from fans and the industry.

Universal Store and Champion both have a history of working with and supporting emerging artists and their latest campaign helps shine a spotlight on the remarkable efforts of two promising acts.

The new campaign runs nationwide until September 4 and features some of Champion’s most sought-after apparel, including Reverse Weave hoodies and crews, Heritage tees, baseball jackets, hats and more, available in stores and online.

You can watch Snackchat below and find more info on Universal Store and Champion’s new campaign here.