Getting airplay on triple j is widely considered a major step for an Australian band or artist to achieve nationwide exposure.
While the general assumption is that getting on triple J Unearthed will kick it all off, there's actually a lot more involved in the process.
So, how can a band or an artist crack triple j? Is it really the be all and end all?
Appearing as the special guest on this week's The Music Podcast With Dave & Neil, presenter Zan Rowe revealed she receives around "300-400" emails a week from emerging acts wanting to have their music heard.
However Rowe, who switched to Double J at the start of 2018 after 13 years at triple j, says artists do not have to create an Unearthed webpage to get played on triple j.
"You're very welcome to and Unearthed is an amazing community, not only that we use in a huge way... there's the community of users who use Unearthed, musicians and fans alike," Rowe said.
"But if you don't want to put your stuff up on a streaming platform, you don't have to. Doesn't mean you're not going to get played on triple j."
Rowe says that the team are constantly listening to as much music as they possibly can.
"...For me personally, I never claim to know everything I know about music, it takes a village," Rowe explained.
"I have conversations with friends who are in the industry - people who are booking festivals, music fans that are friends - constantly talking about what we've discovered and that shared knowledge is how you make great radio and great festivals. One person who says that they know it all and can do it all is lying. It's impossible."
Rowe went on to explain that a weekly music meeting held with key presenters like Good Night host Linda Marigliano also encouraged discussions about artists they think should be watched.
"If we're really passionate about something, the broadcasters really push it to the music directors who are in charge of making those very hard decisions of what 8-10 songs get added every week," she said.
"And then those music directors get together and have a smaller meeting the next day and that's how things are decided."
Given the extraordinary amount of music coming out of the country though, it is inevitable that not all submissions put forward can be taken on.
"It's really tough when I can see bands are getting frustrated and artists because they aren't getting airplay," Rowe said.
"That's not something that we take lightly. And there are often other avenues. Triple J airplay doesn't mean you will make it or break it in Australia... and plenty of bands have succeeded without triple j's support.
"In the mix of music every week, we're thinking, OK well, if you've got ten guitar bands who are doing pretty much the same thing, I'm not going to add those ten bands.
"Who's doing it the best way? Who's doing it in a new way? Who's telling a story that we haven't heard before? Who's someone that the audience is really vibing on. So many different things go into those choices and they're never decisions that we take lightly."
Listen to the full podcast below.
Listen to Zan Rowe weekdays from 9am-12pm on Double J.
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