Get ready to cringe because South Australian senator Nick Xenophon just dropped a mini music video in support of his state election bid.

The ad campaign is somewhere in-between late ‘70s public service announcement and a Bollywood film as Xenophon dashes in and out of scenes, dancing, singing and even popping up from a hospital bed.

Xenophon even dragged his co-workers into the low-budget affair with a choir of mildly-uncomfortably-looking SA Best staffers echo the masterful lyrics "We're the best / We're SA Best/ Come on and put us to the test."

The clip comes hot on the heels of the SA election in which Xenophon’s party has been criticized for a lack of concrete policy.

Of course, social media immediately jumped on the video. Check out some of the best responses and the offending material below.



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