Following a strong end to 2017, The Music has continued the trend into the new year by posting record-breaking figures for January. 

We are chuffed to report that the site has again dominated the latest Nielsen ratings and proved to be the go-to source for music and culture news. 

Last weekend crushed all expectations, as our coverage of the Hottest 100 attracted over 50,000 unique browsers, as readers searched for news, stats and results of the annual countdown.

So, why the dominance? 
  • We do not solely rely on Facebook for web traffic
  • We have an engaged audience that see us as a trusted source
  • Our traffic is driven by the quality of content, not throw-away listicles. 
  • We break news and are the go-to site in the music industry
  • We do not do paid SEO

"We are incredibly proud of the strong audience growth over the last year," The Music Sales Director, Leigh Treweek, said.

"This has been built on the back of not only quality of content, but depth of content. Second to none.

"With only 2% of our audience coming from Facebook referral we are not reliant on social media for traffic as we continue to build an engaged and trusted audience."

See below for the 2018 Nielson audit figures for January.



Comments